Buying diamonds online is the trend that is commonly seen these days. While there are several benefits of this, there are also hidden traps in the online diamond market. Below is a discussion of the pros and cons of buying diamonds online vs. buying from a local diamond jewelry store.
Pros and Cons of Buying Online
One of the main benefits of buying diamonds online is that you get to choose from a vast range of diamonds. You can take your time and select the one that pleases you the most. Furthermore, you can save yourself from the continuous badgering of salespeople.
Online dealers do not have to pay any overhead costs, and hence, their rates are always lower than that in the physical store. Besides, they usually have proper refund policies. This gives you an added security while buying. It makes them trustworthy.
As for the downsides, it can be sometimes a tricky thing to judge whether the dealers are trustworthy or not. When you buy diamond online, you could possibly make a costly error of judgment and end up losing money. Hence, it is better to consult an expert when you buy real diamonds online.
Another fact that you need to worry about is that some of the images you see listed on the website are used commonly for similar diamonds. The actual piece of diamond may not necessarily be displayed. Note that each piece of diamond is unique. Hence, you need to look for the reputation of the diamond merchant as well as go through the reviews by previous buyers.
Pros and Cons of Buying Local
Seeing a diamond for real is a great thing. This way you can fully ensure that the visual appeal of the diamonds is up to your expectations. In addition, you can simply settle the bills and walk out with the diamond in your hand then and there. You can also build a good rapport with the store so that you can come back in the future for maintenance and repair purposes.
The main drawback of local jewelry stores is that a majority of the diamond salespersons focus on selling their highly priced products only. In other terms, you might not get an impressive service always at local diamond stores. Hence, you can easily be misled in buying something too expensive.